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The Mobile Retail Blog

Casey Antonelli, Director of Corporate Communications

Casey leads internal and external communications for NewStore. She brings a decade of experience in media and analyst relations to this role, in addition to strategic marketing, events, demand generation, SEO, and advertising. She started her career working for PR agencies, then tried her hand at "in-house" PR at Black Duck Software where she led corporate communications. She has a passion for commerce and technology, which makes working for NewStore her dream job.

Recent Posts


Stephan Schambach calls for a retail industry makeover

Makeover: How Mobile Flipped the Shopping Cart gives brands a roadmap for success in the age of mobile disruption and heightened consumer expectations

Why retail associates need digitally-connected storefronts and accessible mobile tech

We live in a mobile obsessed world. The rise of the digitally-connected storefront has not only transformed the face of retail as we know it, but has also ushered in a new type of store employee.