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The Mobile Retail Blog

Kristin Schepici, Director, Marketing

Kristin is a senior marketing professional with a strong focus in multimedia and experience developing and executing integrated marketing communication plans. With a strong focus on inbound marketing, she oversees the development and implementation of online marketing strategies.

Recent Posts

mobile

Will Mobile Happen to You or Happen for You? [video]

Want to know what would be the worst business in the world right now? Listen as Scott Galloway, Founder and Chairman of L2, explains why retail is in need of a serious makeover.
sales associate

The Rise of the App-Powered Sales Associate [infographic]

The current Store Associate workforce is more technologically savvy than ever before. While any customer with a smart phone can access a store’s website in-store, only half of the Store Associates we met had access to their own store’s website while in-store.
consumer reviews

Letting Out a Little Yelp! The Power of Consumer Reviews

The power of reviews is evident in some successful sites like Yelp, where customers share their experiences with businesses in all areas. These reviews can be highly influential, which is why it is essential for retailers with an established online presence to encourage the same types of postings at the foot of specific product pages within their sites.
customer satisfaction

Perfecting Search & Share for Increased Customer Satisfaction [infographic]

Don't miss an opportunity to provide value to your customers. View our infographic and see how mobile apps and websites promote higher conversion rates and more customer satisfaction and spending.
Mobile Conversion

The Quest for Higher Mobile Conversion [infographic]

As we embark on this quest for the higher mobile conversions, we found there are three obstacles keeping consumers from converting via mobile.
mobile experience

Mobile Experience Builds Brands [infographic]

Don't miss an opportunity to provide value to your customers. View our infographic and see how mobile apps and websites promote higher conversion rates and more customer spending.
mobile makeover

Mobile Makeover: How the Shopping Cart Flipped

Retail is in the midst of a makeover. The industry must transform for the mobile age. To learn what these changes mean to your organization from a people, processes and technology perspective, check out the Slideshare.
Omnichannel

Why In-Store Wi-Fi, Mobile Checkout are Omnichannel's Next-Generation Stars

For some retailers, mobile apps have become passé. While maintaining a strong presence on mobile platforms typically used at-home or on-the-go is important for any marketer, an increasingly large focus is being placed on in-store experiences, and how smartphones can augment them with a slew of convenience-first features.

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Recent Posts