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The Mobile Retail Blog

Marcus LaRobardiere, Marketing Manager

Marcus is a results-driven marketer focused on driving integrated marketing campaigns and programs to meet business goals and objectives. At NewStore, Marcus is the marketing manager, working cross-functionally with the sales and product teams to grow business and manage the demand generation pipeline.

Recent Posts

Mobile Payments

More than in-store checkout, mPOS introduces new way of life for brands

Mobile has changed how consumers shop. One of the more crucial steps in the shopping journey - checkout - has been flipped on its head. Influenced by EMV deadlines - which mandates merchants must accept EMV chip-and-pin cards at their point-of-sale (POS) terminals instead of traditional mag-stripe card readers - retailers have revamped their POS systems to include multi-device compatibility.
omnichannel retail

Digital Technology Innovations & Integrations: A Necessary Evil in Omnichannel Retail

Learn why omnichannel retail technology adoption shouldn’t be something you put off or avoid, but instead embrace. Discover how to positively impact your ability to drive sales both online and in-store.
In-Store Wi-Fi

A Win-Win: How In-Store Wi-Fi Helps Retailers Drive Business Results

A big reason retail brands are winning today is because of in-store Wi-Fi. Unfortunately, there are still some retailers that don’t believe it’s a necessity. This couldn’t be further from the truth. In-store Wi-Fi should be the new normal, and rolling it out becomes a major liability. Retailers need to think of Wi-Fi as more than just a complimentary piece to the customer shopping experience, but essential in empowering their employees, too.