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The Mobile Retail Blog

Stephan Schambach, Founder & CEO

Stephan is a serial entrepreneur with a proven track record of creating and growing successful tech companies in the United States and Europe. Under his leadership and vision, he brought Intershop and Demandware to IPO's with multi-billion dollar market caps. As Founder and Chief Executive Officer of NewStore, Stephan is setting out to change the market once again. This time by solving the omnichannel problem facing so many retailers and brands.

Recent Posts

Mobile transformation must start in stores - excerpt from Makeover

The relationship between store associate and consumer can make or break a sale. What’s more, it can make or break a consumer’s loyalty to a brand or retailer. The fact that 90% of store associates are discouraged from possessing a mobile device in-store blows my mind.
Retail

White Glove Service - Are your favorite brands making house calls?

With a smartphone in the hands of nearly every consumer, the expectations around the shopping experience are changing drastically. Is white glove service the right approach for your brand?
Retail

Mobile obsessed consumers demand more from stores - excerpt from Makeover

Brick and mortar stores are not dead. They just need a makeover. It’s no secret that there are plenty of suburban shopping centers struggling to keep their doors open, but the high end malls are thriving.
Mobile Payments

Pay Cash from Apple drives retail industry further into Apple Pay adoption

Mobile payments are actually more secure than their traditional “card swipe” counterparts, so why not embrace mobile payments for consumers’ convenience and safety?

Will 2018 be the year of conversational commerce? It should.

Inside the store, conversational commerce offers retailers a unique opportunity to use customer data in support of a better interaction. The retailer's primary goal should be to provide store associates with vital information such as name, past purchases, frequently browsed or favorited products, etc. This rich data, delivered to the sales associate's phone or tablet, helps with the decision on how to approach the customer, how to engage them, and what to recommend.
Retail

Is retail ignoring its customers?

Consumers live a completely mobile society. The centerpiece of their existence is no longer a street address, but a smartphone. Thus, all communication between a brand and its consumers must be possible via mobile.
Store Associates

Why are retailers still debating store associate devices?

It should not go unnoticed that the majority of sales associates more closely resemble their customers than they do their managers. Associates, like the majority of Millennials, have been trained by apps like Snapchat, Facebook and Uber to be able to learn and adapt to using a smartphone. So why is it that the most powerful tool for clienteling has yet to be allowed on the store floor?
Omnichannel

The Data Relationship Makeover: what’s mobile got to do with it?

In a couple of years, retail will be a smartphone-only business. The majority of online shopping is already done on mobile devices, and 79% of smartphone owners have specifically used apps to help with shopping. The stakes are high for brands looking to truly deliver omnichannel, but there is a path forward which is outlined it in my new book, Makeover: How Mobile Flipped the Shopping Cart.