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The Mobile Retail Blog

Stephan Schambach, Founder & CEO

Stephan is a serial entrepreneur with a proven track record of creating and growing successful tech companies in the United States and Europe. Under his leadership and vision, he brought Intershop and Demandware to IPO's with multi-billion dollar market caps. As Founder and Chief Executive Officer of NewStore, Stephan is setting out to change the market once again. This time by solving the omnichannel problem facing so many retailers and brands.

Recent Posts


Meeting (and Beating) Amazon Expectations

Amazon is a virtual vending machine. It is an entity that conveniently dispenses and delivers products without human intervention. It has strengths, but it also has limitations. As vast and efficient as Amazon is, it can be a brand-dissolving mechanism.

Beacons hold great promise, but brands have yet to invest

Beacons are one of the least understood new technologies that will help usher companies into the next generation of retail.

Walk a mile in their shoes - experimentation & understanding in technology

Experimentation will be a vital tool in the transformation of retail for the mobile age. It will be the way CTOs turn their hunches into smart actions.

To solve omnichannel, elevate tech decisions to the C Suite

If CEOs and other executives take control of their technology decisions, they will have a much better chance at building a thriving business in these disruptive times. Letting teams operate and buy as they did in the past paradigm will no longer fuel successful brands.

Retail fulfillment: speed, assurance and transparency

Fulfillment is the key battleground in the transformation of retail for the mobile age. Consumers don’t care where your stock is located, what they want is for their purchases to arrive quickly and conveniently.

Mobile transformation must start in stores - excerpt from Makeover

The relationship between store associate and consumer can make or break a sale. What’s more, it can make or break a consumer’s loyalty to a brand or retailer. The fact that 90% of store associates are discouraged from possessing a mobile device in-store blows my mind.

White Glove Service - Are your favorite brands making house calls?

With a smartphone in the hands of nearly every consumer, the expectations around the shopping experience are changing drastically. Is white glove service the right approach for your brand?

Mobile obsessed consumers demand more from stores - excerpt from Makeover

Brick and mortar stores are not dead. They just need a makeover. It’s no secret that there are plenty of suburban shopping centers struggling to keep their doors open, but the high end malls are thriving.

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