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The Mobile Retail Blog

Stephan Schambach, Founder & CEO

Stephan is a serial entrepreneur with a proven track record of creating and growing successful tech companies in the United States and Europe. Under his leadership and vision, he brought Intershop and Demandware to IPO's with multi-billion dollar market caps. As Founder and Chief Executive Officer of NewStore, Stephan is setting out to change the market once again. This time by solving the omnichannel problem facing so many retailers and brands.

Recent Posts

mobile

The unexpected pairing of pop up shops & technology

Retail is not dying - it’s fundamentally changing. What used to be a practice for street vendors to sell their products has been transformed over the past decade into a crucial tool for brands to get their product into the hands of shoppers and gather important feedback - the pop up shop.

Most retailers lose significant sales due to weak mobile experience

The idea that all retailers must be able to sell to customers on their mobile phones first is not news. But, according to our first Mobile Retail Report — a comprehensive study of the mobile capabilities of more than 100 of the world’s top luxury, lifestyle, and fashion retail brands — data shows many brands are stuck in the stone age when it comes to providing customers with the fully integrated mobile capabilities that all retailers need, in order to capitalize on compelling (and expensive) in-store experiences and drive a significant increase in sales.

High-end retail is in big trouble and technology is going to save it

Mobile has the potential for the highest brand engagement ever, but it requires native experiences built with mobile in mind from the ground up. Brands that follow this path and use the medium to grow the pie will be rewarded with a cult-like dedication of their customers.
Mobile Payments

Google gets smart with customer data- easy payment, faster checkout

Pay with Google, which the company recently announced at its I/O conference, is a natural progression for the company’s payment efforts.
Mobile Payments

Will Apple Pay take out PayPal?

Each service means something different right now. Apple is focused on selling iPhones while PayPal is primarily focused on payments.

Why can't a store be more like my home?

In retail, the goal is for customers to spend as much time perusing the physical store as they do online. The thinking goes that the more time people spend in a store or on a web site, the more likely they are to purchase.

Payment is the 'last impression' that can make or break retailers

There is no lack of skilled store associates at luxury brands. They are the chaperone to a customer’s shopping experience. They listen, guide, offer options and alternatives, and truly nurture the customer.
Mobile Conversion

Retailers Lose Significant Sales Due To Weak Mobile Experience

The idea that all retailers must be able to sell to customers on their mobile phones first is not news. But, according to the world’s first Mobile Retail Report — a comprehensive study (conducted by my team at NewStore) of the mobile capabilities of more than 100 of the world’s top luxury, lifestyle, and fashion retail brands — data shows many brands are stuck in the stone age.