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The Mobile Retail Blog

Stephan Schambach, Founder & CEO

Stephan is a serial entrepreneur with a proven track record of creating and growing successful tech companies in the United States and Europe. Under his leadership and vision, he brought Intershop and Demandware to IPO's with multi-billion dollar market caps. As Founder and Chief Executive Officer of NewStore, Stephan is setting out to change the market once again. This time by solving the omnichannel problem facing so many retailers and brands.

Recent Posts

Mobile Payments

Pay Cash from Apple drives retail industry further into Apple Pay adoption

Mobile payments are actually more secure than their traditional “card swipe” counterparts, so why not embrace mobile payments for consumers’ convenience and safety?

Will 2018 be the year of conversational commerce? It should.

Inside the store, conversational commerce offers retailers a unique opportunity to use customer data in support of a better interaction. The retailer's primary goal should be to provide store associates with vital information such as name, past purchases, frequently browsed or favorited products, etc. This rich data, delivered to the sales associate's phone or tablet, helps with the decision on how to approach the customer, how to engage them, and what to recommend.
Retail

Is retail ignoring its customers?

Consumers live a completely mobile society. The centerpiece of their existence is no longer a street address, but a smartphone. Thus, all communication between a brand and its consumers must be possible via mobile.
Store Associates

Why are retailers still debating store associate devices?

It should not go unnoticed that the majority of sales associates more closely resemble their customers than they do their managers. Associates, like the majority of Millennials, have been trained by apps like Snapchat, Facebook and Uber to be able to learn and adapt to using a smartphone. So why is it that the most powerful tool for clienteling has yet to be allowed on the store floor?
Omnichannel

The Data Relationship Makeover: what’s mobile got to do with it?

In a couple of years, retail will be a smartphone-only business. The majority of online shopping is already done on mobile devices, and 79% of smartphone owners have specifically used apps to help with shopping. The stakes are high for brands looking to truly deliver omnichannel, but there is a path forward which is outlined it in my new book, Makeover: How Mobile Flipped the Shopping Cart.
mobile

The unexpected pairing of pop up shops & technology

Retail is not dying - it’s fundamentally changing. What used to be a practice for street vendors to sell their products has been transformed over the past decade into a crucial tool for brands to get their product into the hands of shoppers and gather important feedback - the pop up shop.

Most retailers lose significant sales due to weak mobile experience

The idea that all retailers must be able to sell to customers on their mobile phones first is not news. But, according to our first Mobile Retail Report — a comprehensive study of the mobile capabilities of more than 100 of the world’s top luxury, lifestyle, and fashion retail brands — data shows many brands are stuck in the stone age when it comes to providing customers with the fully integrated mobile capabilities that all retailers need, in order to capitalize on compelling (and expensive) in-store experiences and drive a significant increase in sales.

High-end retail is in big trouble and technology is going to save it

Mobile has the potential for the highest brand engagement ever, but it requires native experiences built with mobile in mind from the ground up. Brands that follow this path and use the medium to grow the pie will be rewarded with a cult-like dedication of their customers.

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Recent Posts