Should your retail business offer your customers a native mobile app or mobile web app or both? We get this question all the time. Our short answer is, you need both.
It’s common to think that native apps and the mobile web are at war, fighting a winner-takes-all battle. Instead, both technologies deliver the best experiences when they are used together, since they serve different purposes.
Download It’s an Ecosystem, Not an Ultimatum: Why You Need Native Apps AND the Mobile Web and learn why it’s not one vs. the other, but rather a need for both with a different strategy for each.
If you are leading the mobile strategy charge within your retail organization, download our previously recorded webinar and learn how to:
- Create a technology ecosystem within your organization for omnichannel success
- Increase conversions via mobile devices with both an app and mobile website
- Leverage mobile experiences to nurture the customer relationship