We live in the age of flipped expectations. Every day, it seems, someone upends the world in order to offer something new and better. How can businesses stay ahead? There’s a clue in the turmoil.
The following excerpt was previously published on LinkedIn.
Ridesharing services took advantage of new technology to create businesses built around dynamically matching drivers with customers anytime, anywhere. The popularity of the personalized ride reveals a key truth about success in any industry today. For those businesses worried about disruption and those newcomers wondering how to break through and thrive, companies like Uber and Lyft delivered the secret. The secret is mobile.
Mobile commerce technology is the building block of the next age of success. Businesses that embrace mobile will thrive. Businesses that reject it will stumble. This has been decreed not by consultants or analysts but by consumers. Armed with the power of a screen that is always and literally in hand, customers have shrugged off location shackles. Mobile beckons businesses to follow or die.
Today’s consumers live in a completely mobile society. The centerpiece of their existence is no longer their street address but their smartphone.
Because customers are mobile and the screen is mobile, services must also be mobile in order to fit into this new, ever-moving landscape. As the ridesharers taught us all, consumers are on the move and so are their screens. Businesses have no choice but to keep up.
Every day retailers are experiencing mobile’s impact. They see the disruptive shockwaves rippling through the retail industry. They want to integrate mobile into their businesses. But how?
For more information on Makeover: How Mobile Flipped the Shopping Cart or to pre-order your copy and thrive in the mobile age, visit www.newstore.com/makeover.