The attention span of consumers is fading fast. In fact, the average internet user only pays attention for eight seconds; and if they aren’t paying attention to you, then they aren’t engaging with you either. Consumers want relevant information fast and their customer service needs met even faster. More than 40% of consumers’ worst customer experiences have occurred in digital industries, including online retail.
- It costs 5x more to acquire a new customer than to keep a current one
- Engaged customers spend 60% more per transaction
- 89% of consumers stop doing business with a brand because of poor customer experience
The infographic below explains an important relationship-building technique, long used by sales associates to establish long-term relationships based on data.
Did you know? Consumers expect to be rewarded for being loyal and they want their perks to come through mobile-first technology.
Can your strategy meet the demands? Learn how a mobile-first commerce platform can deliver the perfect customer experience, download the Why Have Loyalty When You Can Have Love?