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The Mobile Retail Blog

Retail

Is retail ignoring its customers?

Consumers live a completely mobile society. The centerpiece of their existence is no longer a street address, but a smartphone. Thus, all communication between a brand and its consumers must be possible via mobile.
Retail

Stephan Schambach calls for a retail industry makeover

Makeover: How Mobile Flipped the Shopping Cart gives brands a roadmap for success in the age of mobile disruption and heightened consumer expectations
Store Associates

Why are retailers still debating store associate devices?

It should not go unnoticed that the majority of sales associates more closely resemble their customers than they do their managers. Associates, like the majority of Millennials, have been trained by apps like Snapchat, Facebook and Uber to be able to learn and adapt to using a smartphone. So why is it that the most powerful tool for clienteling has yet to be allowed on the store floor?
Omnichannel

The Data Relationship Makeover: what’s mobile got to do with it?

In a couple of years, retail will be a smartphone-only business. The majority of online shopping is already done on mobile devices, and 79% of smartphone owners have specifically used apps to help with shopping. The stakes are high for brands looking to truly deliver omnichannel, but there is a path forward which is outlined it in my new book, Makeover: How Mobile Flipped the Shopping Cart.
mobile

The unexpected pairing of pop up shops & technology

Retail is not dying - it’s fundamentally changing. What used to be a practice for street vendors to sell their products has been transformed over the past decade into a crucial tool for brands to get their product into the hands of shoppers and gather important feedback - the pop up shop.

Most retailers lose significant sales due to weak mobile experience

The idea that all retailers must be able to sell to customers on their mobile phones first is not news. But, according to our first Mobile Retail Report — a comprehensive study of the mobile capabilities of more than 100 of the world’s top luxury, lifestyle, and fashion retail brands — data shows many brands are stuck in the stone age when it comes to providing customers with the fully integrated mobile capabilities that all retailers need, in order to capitalize on compelling (and expensive) in-store experiences and drive a significant increase in sales.

High-end retail is in big trouble and technology is going to save it

Mobile has the potential for the highest brand engagement ever, but it requires native experiences built with mobile in mind from the ground up. Brands that follow this path and use the medium to grow the pie will be rewarded with a cult-like dedication of their customers.
Mobile Payments

Google gets smart with customer data- easy payment, faster checkout

Pay with Google, which the company recently announced at its I/O conference, is a natural progression for the company’s payment efforts.

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