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Stephan Schambach calls for a retail industry makeover

Our Founder and CEO Stephan Schambach has released his first book, Makeover: How Mobile Flipped the Shopping Cart, and the reviews are glowing.

“There’s no better person to write a book about retail’s technology transformation than someone who lived and led it,” said Scott Galloway, Founder and Chairman, L2. “Brands and retailers should approach every decision and new feature from the point of view of the mobile-obsessed consumer, which is why I highly recommend Makeover. It is one of the best books written on the disruption of retail.”

The hardcover of Makeover: How Mobile Flipped the Shopping Cart is available for purchase on Amazon. The digital book is available for purchase on Amazon, iBooks and Nook. ISBN: 978-0-9980150-0-2.

Casey Antonelli, Director of Corporate Communications

Casey leads internal and external communications for NewStore. She brings a decade of experience in media and analyst relations to this role, in addition to strategic marketing, events, demand generation, SEO, and advertising. She started her career working for PR agencies, then tried her hand at "in-house" PR at Black Duck Software where she led corporate communications. She has a passion for commerce and technology, which makes working for NewStore her dream job.

Topics: Retail, mobile commerce, Commerce, mobile technology, mobile

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