Our Founder and CEO Stephan Schambach has released his first book, Makeover: How Mobile Flipped the Shopping Cart, and the reviews are glowing.
“There’s no better person to write a book about retail’s technology transformation than someone who lived and led it,” said Scott Galloway, Founder and Chairman, L2. “Brands and retailers should approach every decision and new feature from the point of view of the mobile-obsessed consumer, which is why I highly recommend Makeover. It is one of the best books written on the disruption of retail.”
"Once again, Stephan is ahead of his peers in understanding the customer journey. He presents a simple, customer-centric approach that adapts our industry to the needs of today's digital natives. I am impressed by his clarity, simplicity of thinking, and sound technical understanding," said Harm Ohlmeyer, CFO, adidias
"We live in a digital fashion world, where consumers have gone mobile, relying on their smartphones for inspiration and purchase. They expect from us a new type of in-store experience - one that seamlessly combines physical retail with mobile commerce. As retailers, we require not only a more agile supply chain, but also a willingness to redesign every consumer touchpoint. Makeover lights a path to get there," said Mark Langer, CEO, Hugo Boss