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Beacons hold great promise, but brands have yet to invest

Beacons are one of the least understood new technologies that will help usher companies into the next generation of retail.
Beacon Technology

Future Proofing Your Brand: Why Beacon Technology is the Next Generation of Retail

Today we will discuss an equally important step in keeping your firm out of the dead pool – leveraging beacon technology to empower a new sort of mobile experience – one that happens in-store - that will create a larger positive change in the overall retail customer experience than any of the innovations that we have discussed in this future-proofing series.

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