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The Mobile Retail Blog

Omnichannel

The Data Relationship Makeover: what’s mobile got to do with it?

In a couple of years, retail will be a smartphone-only business. The majority of online shopping is already done on mobile devices, and 79% of smartphone owners have specifically used apps to help with shopping. The stakes are high for brands looking to truly deliver omnichannel, but there is a path forward which is outlined it in my new book, Makeover: How Mobile Flipped the Shopping Cart.
data

Lost Connections: Your Legacy Data is Walking Out the Door

By creating simple and effective ways for employees to capture and leverage important customer data and insights, smartphones should no longer be thought of as a liability, but rather, one of a retailer's greatest assets.