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The Mobile Retail Blog

Digital Retail

The Future of Retail is HUMAN!

If you have been following along with us, we’ve just finished our first series here on The Mobile Retail Blog. A compilation of articles on digital retail, addressing concerns from mobile conversion to loyalty to customization.
Digital Retail

Digital Retail - Looking Forward

If you have been following along with us, we’ve just finished our first series here on The Mobile Retail Blog. A compilation of articles on digital retail, addressing concerns from mobile conversion to loyalty to customization.
Digital Retail

Digital Retail: Why Mobile Customization Can Make or Break a Purchase

While many consumers look at luxury items as a wardrobe or household investment, every shopper does require that extra nudge that pushes him or her from “undecided” to “must have.” That step in the process is more often than not stemming from mobile these days, thanks to retailers such as Burberry and Dior that are enabling customers to personalize their purchases while on-the-go. The mobile device has indeed become everyone’s best personal stylist.
Digital Retail

Digital Retail: Why Mobile Self-Service is First on Brands’ Wish Lists

Mobile is rapidly transforming the in-store shopping experience – in some cases, relieving workload for employees with a slew of self-service options. High-end retailers, with Neiman Marcus leading the pack, have begun integrating smartphone-specific features that help autonomize the shopping experience and save time for associates working on the floor.
Fulfillment

Digital Retail: Why Mobile Grabs Top-Tier Status in the Order Fulfillment Chain

The first step of the order fulfillment process has undergone a significant transformation in recent years. Previously, an interesting product would grab shoppers’ interest and entice them to come in-store for a closer look. Nowadays, fulfillment begins and ends on mobile, thanks to the endless browsing and research that consumers do while on-the-go – sometimes without even realizing they have begun the initial purchasing journey.
Loyalty & Engagement

Digital Retail: Why Loyalty and Engagement are Mobile Apps’ Backbone

Persuading consumers to download a retail app is fairly straightforward. Offering a welcome incentive or shopping discount? Simple. However, when it comes to driving long-term usage, fan engagement, and in-app purchases, only one tactic can raise a brand’s competitive level from decent to undeniably strong. That is where loyalty comes in.
Online & Offline

Digital Retail: Omnichannel’s Stake in Driving Top Customer Experiences

In this next installment of our Digital Retail series, we highlight several benefits that omnichannel strategy offers retailers as well as consumers.
Digital Retail

Digital Retail: Why Mobile is Everyone’s Favorite Shopping Companion

In the first post of a series on digital retail, we will examine the effect of mobile on the in-store experience as customers currently know it.