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The Death of Toronto Fashion Week

The demise of Toronto Fashion Week draws attention to the changing dynamics of fashion marketing globally. A new technique called see-now-buy-now is becoming a wedge issue. Some designers refuse to embrace it, while others are taking full advantage.

The Diverging Paths of Fashion Marketing

Fast-breaking developments pose significant challenges to fashion houses and designers. These are people who must remain visible and desirable in a crowded, fickle, and increasingly fragmented marketplace.

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