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The Mobile Retail Blog

last mile delivery

The Last Mile Advantage: It's Not the Last Mile

The last mile, that crucial space that completes the purchasing relationship between vendor and customer, seems to be something that online stores have as an advantage, being so virtual and agile. But, when you examine this more closely, you will discover that brick-and-mortar retailers have a strong advantage in this area, and the term used to describe this should not be the “last mile.”