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The Mobile Retail Blog

Store Associates

Why are retailers still debating store associate devices?

It should not go unnoticed that the majority of sales associates more closely resemble their customers than they do their managers. Associates, like the majority of Millennials, have been trained by apps like Snapchat, Facebook and Uber to be able to learn and adapt to using a smartphone. So why is it that the most powerful tool for clienteling has yet to be allowed on the store floor?
Retail

Stephan Schambach calls for a retail industry makeover

Makeover: How Mobile Flipped the Shopping Cart gives brands a roadmap for success in the age of mobile disruption and heightened consumer expectations
Omnichannel

The Data Relationship Makeover: what’s mobile got to do with it?

In a couple of years, retail will be a smartphone-only business. The majority of online shopping is already done on mobile devices, and 79% of smartphone owners have specifically used apps to help with shopping. The stakes are high for brands looking to truly deliver omnichannel, but there is a path forward which is outlined it in my new book, Makeover: How Mobile Flipped the Shopping Cart.
mobile

The unexpected pairing of pop up shops & technology

Retail is not dying - it’s fundamentally changing. What used to be a practice for street vendors to sell their products has been transformed over the past decade into a crucial tool for brands to get their product into the hands of shoppers and gather important feedback - the pop up shop.
Mobile Payments

Will Apple Pay take out PayPal?

Each service means something different right now. Apple is focused on selling iPhones while PayPal is primarily focused on payments.
mobile

Will Mobile Happen to You or Happen for You? [video]

Want to know what would be the worst business in the world right now? Listen as Scott Galloway, Founder and Chairman of L2, explains why retail is in need of a serious makeover.
mobile

Mobile Dominates Early this Holiday Season

This Thanksgiving weekend mobile stole the show. With mobile phones accounting for over 50% of website traffic, further proves that the world is going mobile, and there is no turning back.