Mobile payments are far from new. Credit and debit cards have been tied to mobile devices and used in card-free transactions for more than a decade now, but they still account for an almost negligible percentage of all payment transactions. Why have consumers been so slow to adopt this new technology?
The key to maximizing mobile-inspired sales comes with ensuring that a retail app contains at least several of these interactive features. Learn the five ways to fuel in-store purchases with a mobile app.