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The Mobile Retail Blog

Omnichannel

To solve omnichannel, elevate tech decisions to the C Suite

If CEOs and other executives take control of their technology decisions, they will have a much better chance at building a thriving business in these disruptive times. Letting teams operate and buy as they did in the past paradigm will no longer fuel successful brands.
Omnichannel

The Data Relationship Makeover: what’s mobile got to do with it?

In a couple of years, retail will be a smartphone-only business. The majority of online shopping is already done on mobile devices, and 79% of smartphone owners have specifically used apps to help with shopping. The stakes are high for brands looking to truly deliver omnichannel, but there is a path forward which is outlined it in my new book, Makeover: How Mobile Flipped the Shopping Cart.
Omnichannel

Omnichannel Commerce Works. How Do We Get There?

The Editor of The Mobile Retail Blog sat down with NewStore Board Member, Scott Galloway to discuss omnichannel commerce, the digital future for retail, and why he joined the board.
Omnichannel

Why Mobile is the Answer to Perfecting Omnichannel [webinar recording]

How can retailers improve customer conversion by leveraging all channels in unison? The answer is the palm of your hand.
Omnichannel

Why In-Store Wi-Fi, Mobile Checkout are Omnichannel's Next-Generation Stars

For some retailers, mobile apps have become passé. While maintaining a strong presence on mobile platforms typically used at-home or on-the-go is important for any marketer, an increasingly large focus is being placed on in-store experiences, and how smartphones can augment them with a slew of convenience-first features.
Retail

The Rise of the App-Powered Sales Associate [infographic]

The current Store Associate workforce is more technologically savvy than ever before. While any customer with a smart phone can access a store’s website in-store, only half of the Store Associates we met had access to their own store’s website while in-store.
Omnichannel

Why Mobile is the Answer to a Connected Customer Experience [webinar recording]

How can retailers improve customer conversion by leveraging all channels in unison? The answer is the palm of your hand.
Omnichannel

If Only Your Omnichannel Strategy Had a Heart [infographic]

Check out our infographic to learn why and how mobile needs to be the heart of your omnichannel strategy.