It should not go unnoticed that the majority of sales associates more closely resemble their customers than they do their managers. Associates, like the majority of Millennials, have been trained by apps like Snapchat, Facebook and Uber to be able to learn and adapt to using a smartphone. So why is it that the most powerful tool for clienteling has yet to be allowed on the store floor?
One of the more surprising findings of the Mobile Retail Report showcases how store associates are underutilized in the modern world of digital commerce and wireless technology. In fact, their role is changing quickly and substantially, and is becoming more important, not less.