Amazon has basically had a monopoly on convenience by way of one-click purchasing and rapid fulfillment. That is about to change. In the words of Scott Galloway, NYU-Stern Marketing Professor and founder of L2, “Stores are the new black in ecommerce.”
While in a very limited way, Amazon only now seems to be waking up to the advantages of physical stores in which consumers can see, touch, smell and test products before purchase. Herein lies your chance to beat Amazon with what YOU do best: create a rich brand experience on the front-end, and leverage the physical locations of your stores for powerful, order fulfillment and returns on the back-end.
In this previously recorded session, listen as Stephan Schambach, Founder & CEO of NewStore and Daphne Carmeli, Founder & CEO of Deliv offer up an informative session on how to beat Amazon at the fulfillment game, viewers will learn how-to:
- Turn brick-and-mortar stores into your biggest asset against Amazon
- Offer same-day delivery and returns, using your stores as fulfillment centers
- Provide convenience and a high-touch consumer experience