You know mobile is the next big thing in retail, but where do you begin building your mobile strategy for this year and beyond?
A well-defined mobile strategy can not only provide a new revenue channel, but can also act as the connective tissue between online and offline. To stay ahead of the competition, the retailers who will win this year are working hard to align their digital roadmap with shifting customer expectations.
Consumers expectations throughout their buying journey dictate what your mobile landscape is to look like. Shoppers want to buy anywhere at anytime with just one swipe on their phone.
Listen as Alexander Ringsdorff, VP of Product Marketing, NewStore, and Margie Bell, Senior Director Product Management, NewStore deliver an educational pre-recorded webinar where they explain what to include in your digital roadmap for the coming year. Viewers will learn how to:
- Meet customer demands with a mobile-first approach
- Implement new internal processes to support the adoption of mobile technology
- Manage employees to maximize the use of mobile technology
You will walk-away with the tools and knowledge to begin their digital roadmap and monitor for the next three months, six months and 12 months.
Now that you have your Roadmap, be sure to follow the Mobile Mandate conversation on Twitter with us by using #mobilemandate.