Brands and retailers understand the need for a mobile commerce strategy to compete in today’s market. Most have even heard us talk about how mobile is the bridge between the online and offline worlds. But, are retailers taking advantage of their biggest asset in this mobile mandated world? The store associates!
Most store associates are discouraged from having a mobile device in stores. Ironically, almost all retail shoppers are using smartphones in-store, creating a major experience gap when it comes to a store’s omnichannel strategy.
In this pre-recorded webinar, Phil Granof, CMO of NewStore discussed why empowering your brand ambassadors (aka store associates) with mobile is the missing route in your mobile commerce roadmap. Viewers will learn how to:
- Blend wireless technology with retail employees
- Master clienteling with mobile
- Improve revenue