A recent report from iVend Retail, found that retailers are losing out on conversions due to a lack of personalization and unconnected customer experiences across online, mobile and in-store interactions.
In fact, 70% of consumers polled in North America agreed that shopping online was more convenient than in-store, and that shopping in a traditional brick-and-mortar store felt like a ‘let down’ after transacting online.
How can retailers improve customer conversion by leveraging all channels in unison? The answer is the palm of your hand.
In this pre-recorded webinar, Dawn Trenson, Director of Ecommerce at Steven Alan and Phil Granof, CMO at NewStore, discuss the impact of mobile on the connected in-store experience, including:
- Providing a personalized omnichannel shopping experience
- Empowering store associates
- Ensuring accurate inventory
- Obtaining a holistic view of consumer behavior, regardless of space and time