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Why Mobile is the Answer to Perfecting Omnichannel [webinar recording]

A report from iVend Retail, found that retailers are losing out on conversions due to a lack of personalization and unconnected customer experiences across online, mobile and in-store interactions.

In fact, 70% of consumers polled in North America agreed that shopping online was more convenient than in-store, and that shopping in a traditional brick-and-mortar store felt like a ‘let down’ after transacting online.

How can retailers improve customer conversion by leveraging all channels in unison? The answer is the palm of your hand.

In this pre-recorded webinar, Dawn Trenson, ecommerce expert and Phil Granof, CMO at NewStore, discuss the impact of mobile on the connected in-store experience, including:

  • Providing a personalized omnichannel shopping experience
  • Empowering store associates
  • Ensuring accurate inventory
  • Obtaining a holistic view of consumer behavior, regardless of space and time

View Recording

Editor, The Mobile Retail Blog

Editor-in-Chief of The Mobile Retail Blog with NewStore.

Topics: Omnichannel

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